Hire me

I help designers unlock their potential by encouraging them to focus on more than just pixels.

Download my CV
10+ years condensed into a single A4 page
Craig Dennis - CV.pdf
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As a Manager

I encourage my team to take ownership of their work and make decisions, focusing on outcomes rather than directing every step. Autonomy comes with accountability and I set clear expectations. Together we work on their goals and professional development.

We recently delivered a product that transformed the company from providing software-assisted services with manual setup to automated self-signup and product-led growth.

As a Designer

I lead design for multiple high-impact projects resulting a direct impact on business revenue. I have achieved outcomes such as 30% fewer human errors, more intuitive billing systems, thoughtful automations, and improved overall design consistency and collaboration.

Photo from a Team Retreat in Montreal

I have developed internal tools to enhance AI-driven interactions, which gave me a strong understanding of LLMs, prompt engineering, and conversational design.

I increased revenue through strategic conversion design, leading to a company’s most successful month.

I use all the usual tools to communicate ideas; Figma, ClickUp, Loom, GitHub. I build lasting relationships with my colleagues. Well beyond the company where we met.

A little about me

I'm a Designer, skier, and photographer.

In October 2013, I gave up a job I loved to travel over 4000km to Canada and embark on a six month ski season. I put down the internet and worked in a kitchen; it was just the break I needed to reinvigorate me for the web.

Originally from the UK and now living in Sweden with my partner, daughter, and two dogs. I'm renovating a 100 year old house and I sometimes tag posts with workshop.