Work with me

I encourage teams to take ownership of their work and make decisions, focusing on outcomes rather than directing every step. Autonomy comes with accountability and I set clear expectations. Together we work on their goals and professional development.

At smith.ai we recently delivered a product that transformed the company from providing software-assisted services with manual setup to automated self-signup and product-led growth.

I have developed internal tools to enhance AI-driven interactions, which gave me a strong understanding of LLMs, prompt engineering, and conversational design.

I led strategy on strategic conversion design, increasing revenue and leading to a company’s most successful month.

I use all the usual tools to communicate ideas; Figma, ClickUp, Loom, GitHub. I build lasting relationships with my colleagues. Well beyond the company where we met.

A little about me

I'm a Designer, skier, and photographer.

In October 2013, I gave up a job I loved to travel over 4000km to Canada and embark on a six month ski season. I put down the internet and worked in a kitchen; it was just the break I needed to reinvigorate me for the web.

Originally from the UK and now living in Sweden with my partner, daughter, and two dogs. I'm renovating a 100 year old house and I sometimes tag posts with workshop.