Craig Dennis

Web Design Is Dead: Long Live Web Design

Written Web Design | 2 Comments

Nerd

“Yeah I’m a web designer”

That response to a question about your chosen career path used to lead people to think that you live in your parent’s basement, wore square glasses taped together, wore your trousers too high, were bad with girls and were generally a massive nerd.

Oh how times have changed (for some). As has the role of the web designer.

Web design is more than just coding a website, web design is now just a tool in a larger process. More and more is being included in the sphere of web design as the need for conversion on the web is becoming more and more important. Investment in advertising on the web recently overtook advertising on TV for the first time which means that we need to design the user experience rather than design a ‘website’.

During the process of this ‘experience design’, there are many more aspects that are involved than just a website. Read more…